Monday, March 12, 2012

Choosing content

When the Herald opted to discontinue printing stock prices, then editor Joe Livernois justified his decision by stating that the paper's revenues were continuing to decline and that the prices were always available via the Internet.

Is it time to revisit this policy? Aren't there other items that are printed that are much less newsworthy?   For example, in March 6th's edition, several columns were devoted to point spreads for college basketball games, for NBA games, and for NHL matches. Plus this critical nugget: "1994- Jay Sigel stages the biggest comeback in PGA and Senior Tour history, rallying from 10 strokes behind to win the GTE Seniors Classic in a four-hole playoff with Jim Colbert."

Really, that Oral Roberts is favored by 9 points over Southern Utah is of interest to more people than the closing price for 3M or Bank of America?

David Swanson

David, we'd love to print everything available every day, but there are limits, so we have to pick and choose. I'm sure everyone who wants a specific thing in could find an example of something else that could be jettisoned to make room. I, for one, would like to have detailed results of water polo competitions included most days. Our feeling when we stopped running the stock listings was that we were using a lot of space, and a lot of paper, to publish something that was easily available to most of our readers elsewhere. When we err, which we will, it usually will be on the side of providing unique content.

Royal Calkins

1 comment:

  1. I would suggest bringing back stock listings in a very limited way, say the top 100 stocks or so.